In October 2007, Shenzhen Yupeng Investment Development Co., Ltd. signed the "Mugecuo Scenic Area Tourism Project Development Contract" with the People's Government of Kangding City (formerly Kangding County), establishing Kangding Mugecuo Tourism Industry Development Co., Ltd. with a registered capital of 150 million yuan.

It is a tourism enterprise that implements modern enterprise management. The company has five departments including the General Manager's Office, Finance Department, Production Department, Marketing Department, and Engineering Department, with over 120 employees and an investment of 230 million yuan. The company takes it as its responsibility to build a world-renowned tourism brand, adhering to the spirit of "people-oriented, pragmatic and innovative", emphasizing quality, seeking innovation, and adhering to the corporate purpose of "putting tourists first and service first". It is committed to creating a learning oriented enterprise and building an excellent corporate culture. In 2010, Kangding Love Song (Mugecuo) Scenic Area was rated as a national 4A level tourist area and became the first 4A level tourist attraction in Kangding City.

While creating a first-class environment and providing high-quality services, Kangding Love Song (Mugecuo) Scenic Area also spares no effort in promotion, striving to build a first-class brand. Through the wind and rain, and the muddy road, we achieved a magnificent transformation from Mugecuo to Kangding Love Song (Mugecuo) Scenic Area. In recent years, with the development of the company and the continuous expansion of the tourism market, the company has achieved both social and economic benefits, establishing a good domestic tourism brand image.

Looking back on the past, Kangding Mugecuo Tourism Industry Development Co., Ltd. has led its own route with diligence and wisdom; Looking ahead to the future, the company will keep up with the pace of the times, guided by the needs of tourists, and achieve the two major transformations of Kangding Love Song (Mugecuo) Scenic Area from sightseeing and tourism oriented to leisure and business oriented, and from quantity oriented to quality oriented. With the care and support of more people, Kangding Love Song (Mugecuo) Scenic Area will soon become a world-renowned tourism brand.